Mimi Xu : A True Adventurer

Bold, stylish and fearlessly unique, world renowned music director, DJ and performance artist Mimi Xu is the ultimate Âme woman.

An avant-garde in the music industry, Mimi works with the biggest names in fashion producing bespoke soundtracks for international runway shows and global campaigns. Her eclectic taste and maverick spirit (think Bowie mixed with Nick Cave and a touch of Stravinsky) construct a transporting atmosphere, taking her audiences on a unique musical journey like no other.

It is this creative energy and distinctive tone that Mimi has brought to her collaboration with Âme, which launched with a live performance co-created with signer-songwriter Maguire at our LA launch event. Mimi has also lent her visionary touch to the recently-launched Âme flagship boutique in Westfield Century City, by composing the unique ‘harmonium’ installation which sees carefully crafted sounds contained by each jewelry pod combine to make a holistic soundscape for the entire store.

A true adventurer, Mimi has traveled the globe living in Shanghai, Paris, and Copenhagen where she studied classical piano. She started DJ-ing while living in Sydney before moving to London where she transitioned into making her own music and launched Mimi Xu Studio, a dynamic musical hub which produces original compositions and sound design for films as well as fashion shows.

With creativity in her bones, Mimi also collaborates with famed dancers, choreographers, and musicians on performance art pieces, exploring the experimental medium of ‘Expanded Cinema’ and utilising live performance, video, and sound. Her conceptual art series Awkward Moments has been celebrated across the world.

As well as musical prowess, Mimi is known for her eye-catching personal style which combines utility silhouettes with statement pieces and a dash of disco glamour. She wears the Totem Cuff Bracelet layered with sparkling rings from the Angles by Âme collection for a thoroughly modern look.

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