‘The special thing Âme gives to the style-aware woman is the freedom of self-expression’
A respectful spectator of the ever-evolving world of fashion, Avni’s design philosophy feels like a reflection of society that looks to the runway not for straight-forward inspiration, but for a myriad of cultural references. Fashion taps into the zeitgeist of what women want, and a season of runway shows can be like holding a mirror up to the world. Nothing like the slavish trends that go in and out with the weather, Avni’s collection for Âme is meant to be worn for years. A collection of modern-day heirlooms, Âme is designed to be added to, kept, but always worn. And speaking of being worn, when it comes to diamonds, Avni is a firm believer diamonds shouldn’t be kept for best and doesn’t distinguish between day clothes or eveningwear. ‘The special thing Âme gives to style-aware woman is the freedom of self-expression’, says Avni. Wear what you want, when you want, how you want (permission to wear diamonds at breakfast granted!)
‘Art, architecture and music play a big role in my life, but when I think of soul I think of the word ‘essence’ and an uncontrollable urge to do something in a certain way’. A design purist without being puritanical, Avni’s collection for Âme is soulful, collectable, and, a lot like her, a welcome breath of fresh air. Diamonds really are forever.
When I think of soul I think of the word ‘essence’ and an uncontrollable urge to do something in a certain way.