Currently based in New York, a city she loves, Charlotte recognises being an influencer is a very fast developing business. With endless opportunities to work with brands, designers to expand her blog, she retains what she calls her ‘blog-ethics’. Tune in, and what you see is real, and although collaborating with brands may pay the bills, she won’t do anything she doesn’t believe in, ‘no matter how badly I want those Celine shoes!’ It’s this refreshing attitude women ascribe to.
‘I begged my mother to have my ears pierced, even though I know she didn’t really like it, given I was only 6 years old’
Right now, in Charlotte’s wardrobe, you’ll find a mix of ‘bold statement pieces and trend-focused items such as Balenciaga and Off-White, and the best “basics” and timeless pieces from brands such as Celine and Chanel’. As for her new season shopping list? ‘Lots of plaids, mixing different types, adding little neon details. Hiking boots, I have the ones by Gucci, but I love Ganni’s, too. I’m also into chunky knitwear, worn oversized with this season’s over-the-knee boots by Chanel.’ A mother of two and hoping for a third (go to her site for her honest account of IVF), Charlotte’s blog is more than just passion. Working tirelessly, going to every show and appointment, she’s carved out a career she truly loves.
Why collaborate with Âme? Jewelry is personal to her. ‘I begged my mother to have my ears pierced, even though I know she didn’t really like it, given I was only 6 years old’, she says. ‘It wasn’t considered the thing to do at that age, which I personally agree with. But I was strong-willed, and my mother let me, and I appreciate that, too’. Things may have changed a little since Charlotte was six, but she still knows what she wants. ‘I have a very specific taste in jewellery’, she says. ‘Mostly fine jewelry, I love thin diamond rings that I can stack or wear multiple on different fingers. Simple earrings, but only worn in one ear, I rarely wear earrings in both, let alone matching’. Mismatched earrings, over-sized sweaters and hiking boots – so classic with a twist of cool. In a flippant world of likes and follows, it’s no wonder Charlotte has proudly retained a loyal following of women. The best bit? She’s achieved it all with soul.